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‘Parents all around Australia will be delighted’
‘Parents all around Australia will be delighted’

IF YOU’RE sick of being constantly bombarded with gambling ads during the footy and cricket, there is some relief in sight.

Prime Minister Malcolm Turnbull has announced a ban on gaming advertisements during live sport before 8.30pm.

The ban, which will cover all sports broadcasts on TV and radio except racing, will start five minutes before kick-off and end five minutes after full time.

Prime Minister Malcolm Turnbull has discussed his gambling ad crackdown a day after he appeared on stage in New York to mark the 75th anniversary of the Battle of the Coral Sea. Picture: AFP/Brendan Smialowski

Prime Minister Malcolm Turnbull has discussed his gambling ad crackdown a day after he appeared on stage in New York to mark the 75th anniversary of the Battle of the Coral Sea. Picture: AFP/Brendan SmialowskiSource:AFP

“Parents all around Australia will be delighted when they know that during football matches and cricket matches, live sporting events before 8.30, there’ll be no more gambling ads,” Mr Turnbull told reporters Friday morning in New York, where he travelled to meet US President Donald Trump.

“This will be welcomed by Australian parents right around the nation.”

The ban covers not only ad breaks, but also on-screen promotions, sponsorships and live crosses to betting companies during the matches, according to the Herald Sun.

Expect to see fewer ads for betting agencies during live sport, such as the NRL Anzac Test. Picture: Mark EvansSource:News Corp Australia

The crackdown is intended to curb problem gambling and make watching sport more family-friendly.

The changes will be officially announced today as part of a broader suite of reforms to the TV industry.

While the gambling ad restriction will mean a loss in revenue for Seven, Nine and Ten, the government has vowed to scrap the $130 million licence fee free-to-air TV networks pay each year, according to The Australian.

The government will also abolish media diversity laws that prevent mergers and restrict how many assets companies can own in each Australian city.

The changes also mean Foxtel and other pay-TV companies can bid to broadcast more sport that, until now, free-to-air networks have had first dibs on.

The reforms come at a time when TV networks are struggling for advertising revenue as audiences fragment and drift towards Netflix.

Source: http://www.news.com.au/finance/business/media/turnbull-announces-plan-to-restrict-tv-gambling-ads-to-protect-kids/news-story/d7f9134e6d44f2db1c227674c0f10fe3

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